#LibrariesCOnnect: Virtual Programming Social Media Campaign

The COVID-19 pandemic reshaped our world almost overnight, limiting libraries’ ability to offer in-person storytime, activities and other popular programs. Many libraries and library systems were able to shift programs to a virtual format for the public to enjoy from the safety of home, but not all libraries had the staff or resources needed to provide virtual options to their communities. Now, Colorado libraries have teamed up to to make virtual programs and activities for adults, teens, and kids easy to find on Facebook, Twitter, and Instagram with the hashtag #LibrariesCOnnect. Participation is easy! All you have to do is:

Include the hashtag #LibrariesCOnnect with program and event posts created on your social media channels (provided you can welcome attendees from outside of your service area).
Follow the hashtag on social media platforms and re-share programs and presentations that your patrons might be interested in, or that fill a gap in your calendar.
Encourage your patrons to follow the hashtag to find programs and presentations that libraries are making available for all Coloradans by using and/or customizing the resources we’ve provided in the #LibrariesCOnnect toolkit. All materials may be tailored to meet your local needs.

#LibrariesCOnnect Social Media Toolkit

Sample Social Media Messages

Sample social media posts have been created to help libraries, schools, districts, state agencies and individuals in Colorado point community members to virtual storytimes, programs and presentations that libraries around the state are making available for all Coloradans. Just copy and paste the text! Please note that these are just suggested social media posts to make it easy for you, but you are more than welcome to modify and/or use additional posts.

Sample Facebook post: Colorado libraries have teamed up to to make virtual programs and activities for adults, teens, and kids easy to find on Facebook with the hashtag #LibrariesCOnnect. Just click on the hashtag to find programs and presentations that libraries are making available for all Coloradans!
Sample Twitter post: Colorado libraries have teamed up to to make virtual programs for adults, teens, and kids easy to find on Twitter with the hashtag #LibrariesCOnnect. Click on the hashtag to find programs that libraries are making available for all Coloradans!
Sample Instagram post: Colorado libraries have teamed up to to make virtual programs and activities for adults, teens, and kids easy to find on Instagram with the hashtag #LibrariesCOnnect. Simply follow the hashtag to find programs and presentations that libraries are making available for all Coloradans!

Sample e-newsletter or website content (option 1 – for libraries that were able to create some, or lots, of virtual content)

#LibrariesCOnnect to Share Virtual Programs

The COVID-19 pandemic reshaped our world almost overnight, and [insert name of library] responded by shifting storytime and other popular programs to a virtual format for you to enjoy from the safety of your own home. And, guess what? Libraries all over the state have done the same thing, and there is a bunch of content out there for adults, teens, and kids. Now, Colorado libraries have teamed up to to make virtual programs and activities easier to find on Facebook, Twitter, and Instagram with the hashtag #LibrariesCOnnect. All you have to do to benefit from this outpouring of content is follow the hashtag on the social media platform to find programs and presentations that libraries are making available for all Coloradans. Check out what’s new!

Discover #LibrariesCOnnect on Facebook
Discover #LibrariesCOnnect on Twitter
Follow the hashtag #LibrariesCOnnect on Instagram

Sample e-newsletter or website content (option 2 – for libraries that didn’t have resources to create much, if any, virtual programming under stay-at-home and safer-at-home orders)

#LibrariesCOnnect to Share Virtual Programs

The COVID-19 pandemic reshaped our world almost overnight, limiting [insert name of library]’s ability to offer in-person storytime and other popular programs. Many libraries and library systems were able to shift programs to a virtual format for the public to enjoy from the safety of home, but not all libraries had the staff or resources needed to provide virtual options to their communities. Now, Colorado libraries have teamed up to to make virtual programs and activities for adults, teens, and kids easy to find on Facebook, Twitter, and Instagram with the hashtag #LibrariesCOnnect. All you have to benefit from this outpouring of content is follow the hashtag on the social media platform to find programs and presentations that libraries are making available for all Coloradans. Check out what’s new!